ESOMAR Best Paper of the Year Award

Papers will be judged on the following criteria:

• The paper contributes to excellence and best practice in research
• The paper is innovative (i.e. break new ground). It shows high levels of creativity, fresh thinking and innovation in the approach
• It shows a real understanding of business issues by proving its actual or potential impact on decision-making in business and/or society.
• It indicates how, and under what circumstances, the theory (or the findings) may be best applied.
• It focuses on applications, including real examples, across cultures, business sectors and countries
• It shows real and deep customer and/or consumer knowledge
• It values scientific, statistical and analytical methods and techniques to gain insight or support decision making

In addition, the Jury may take into account the extent to which the paper is useful in the defense or the promotion of the Profession, or deals with problems facing the Profession, worldwide, in line with ESOMAR principles.

Papers eligible for the award:

• Must be presented at ESOMAR conferences, ESOMAR annual congress or other major conferences, seminars, symposia, etc. which ESOMAR will hold alone or in cooperation with other organisations in the afore mentioned time span.
• Have not been previously published in any form and are entirely original (the authors will be required to sign a declaration to this effect).
• Are supported by a full and relevant bibliography. Papers presented by speakers at the invitation of ESOMAR will not be eligible for the Award.